Battery World powers into New Zealands business capital with big plans for more stores

Battery World Mt Wellington Auckland

Battery World has opened their first New Zealand store in the Auckland suburb of Mt Wellington handy to the CBD of New Zealands business capital.

Battery World Operations Manager, Steve Parsonson is excited about the future prospects in New Zealand.

He told GoSeeNewZealand. “New Zealand will really benefit from the Battery World business. We have a proven system, our products are in demand and we believe the Battery World brand will be well accepted by the New Zealand consumer”.

Battery World Operations Manager, Steve Parsonson

“This year we expect to open another five stores in New Zealand, and have outlined plans for a further 20 after this.”

Battery World General Manager, James Nixon-Smith, says since its inception 10 years ago Battery World has grown to be the biggest and most comprehensive retail battery chain in Australia.

The business continues to open more outlets and has an aggressive growth strategy planned for next couple of years. Battery Worlds expansion into New Zealand is aided by the New Zealand markets profile which has much in common with Australia, James Nixon-Smith said.

Battery World is a national franchise business and its unique franchise concept puts it in an exploding industry with little competition.

“Batteries are a part of everyday life and as technology continues to explode so will our reliance on portable power devices” James Nixon-Smith says.

Comprehensive approach to power needs Battery World Mt Wellington store

“The Battery World concept evolves from the growing needs of the New Zealand and Australian replacement battery market”, he said.

“As Australia’s Battery Experts, we meet the needs of New Zealand and Australia’s energy–hungry lifestyle and provide the broadest possible range of batteries, exceptional product knowledge, superior service and value”, James Nixon-Smith said.

GoSeeNewZealand has found that networking between Battery World stores provides a massive fund of “coal face” information. Some of it is right off the wall and a potential major dollar saver.

The Battery World network keeps each other up to speed with solutions for “challenges” through shared Fact Sheets. For example the Battery World word is out that one of popular Honda’s can suffer memory loss.

Business capital. Auckland City GoSeeNZ pic

This can happen if electrical work is done with the vehicle in neutral not park. The result in a worst case is that the vehicle has to be towed to a Honda dealer so its memory can be jogged enough for it to recall which gear it was in.

European vehicles can be quirky. The Range Rover Vogue with satellite navigation is one example. There is a specific shutdown and start-up procedure to take the vehicle on an off-line when electrical work is being done.

With its ‘batteries for all occasions’ nature Battery World covers batteries for all vehicles; - caravans, 4WD’s, motorhomes, campers, cars, trucks, motorcycles, boats, tractors, golf buggies and even electric scooters.

The broad practical level of Battery World’s expertise extends to advice on solar charging and the addition of extra batteries to Recreational Vehicles.

There is also a full range of batteries for mobile phones, cordless phones, video, digital and still cameras, laptops, MP3’s, home and smoke alarms and remote controls.

For more information
contact: Garth Morrison
Editor GoSeeNewZealand Directory
Email: garth@contact.com.au